Blogging has become a profession. A profession that most companies now realize is critical to their success both online and off.
Emarketer estimates that in 2010 one in three companies are using a public-facing blog for marketing purposes, forecasting a rise to 43% by 2012.
“Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving customer service,” said Verna.
Of course you already knew that bloggers have influence, but did you think that so many mainstream media journalists were using YOU as a resource? I am sure Matt Drudge has a HUGE influence too! Nearly 70 percent of the US journalists examine blog postings on a regular basis, a poll carried out by Brodeur…
I am sure you have noticed, but I hide the dates of my blog posts. Why? Because it helps create the perception of “evergreen content”. I want readers to explore the site and dig deep in the archives. Few people do, when the see that a post was written 3 years ago — and yet…
Jakob Nielsen is reporting that it is better to have summaries of your posts than full blog entries. Why? Because it increases ‘stickiness’. If a visitor’s interest isn’t captured quickly, then chances are that they are gone. Summaries increase the likelihood that a visitor finds something interesting. Jakob’s offers eye-tracking charts as proof…
Are you searching for the perfect shopping cart plugin? If so, I think I have found it for you.
There are two schools of thought on blogging…
Write lots of short and sweet posts like Instapundit — or…
Write one or two long posts a day.
One of these schools of thought stomps the shit out of the other.
Presidential candidate John Edwards announced today that he continuing his campaign despite the reappearance of cancer in his wife Elizabeth. However hours before Edwards made his announcement, blogger Ben Smith posted a entry on his blog saying that Edwards was throwing in the towel. Although Smith apologized for his error — I am not so…
Instead of hiring a moving company, I made the mistake of hiring two day laborers that were standing out front of the local gas station mini-mart. Their packing was less than adequate — and you can click here to see how their incompetence is now YOUR advantage…
Here is a fact… Online sales letters are dying a painful death — and they are taking a few marketers with them. Last night I was reading Michel Fortin’s white paper on the “Death Of The Salesletter” for the third time. And I know he is right. Long, scrolling copy is dying. Prospects aren’t reading…
I am often asked what this whole Web 2.0 thing is… Is it Myspace? Is it Technorati? Is it Plenty of Fish? It is this…
