Category Archives: AdWords

Click Fraud 14.2% Of Clicks

SearchEngineLand is reporting that marketers continue to get fleeced when advertising on Google and other search engines in this entry… Click Forensics has updated its Click Fraud Index with data from the fourth quarter of 2006, reporting an overall industry average click fraud rate of 14.2 percent Can you afford to lose 14.2% a quarter?

Google Algorithm Change

Search Engine Journal reports that Google has changed their algorithm for displaying Adwords in search results. Now Google takes into account your landing page, so that searchers are served the most relevant ads. Be sure and read Google’s guidelines here.

“The Death Of The Adsense Idiots!”

I have been watching with glee as the businesses of hundreds of “Internet marketers” (in quotes for a reason) have gone down the tubes. You know who I am talking about don’t you? The idiots with spammy blogs, that made 100% of their income in Adsense revenue. Most (if not all) have seen their businesses…

Google Bankrolls The Third World

Here is something I never really considered… I don’t bother with Google Adsense because the amount of money I make in relation to other revenue streams is extremely paltry. But for bloggers in the Third World, Adsense can put a lot of food on the table. Because AdSense earnings can vary widely depending on a…

Hacker School — Click Fraud 101

Here is ANOTHER article from a hacker spreading the word on how to screw YOU out of money. Of course this kid is doing it for a good reason — to bring attention to the problem so Google get’s off it’s ASS! To the advertisers: You people that use Google Adwords now see that it…

The Cheapest Pay-Per-Click Advertising On The Planet!

I am going to let you in on a secret. Only a few marketers understand what I am about to tell you. And most of the marketers that do understand keep very quiet about it. Why? Because they don’t want to be competing with you in the online market place. But there are a few…

Who The Hell Is Pablo?

Friend and long-time reader James Jones of KickButtIdeas.com sent me a letter this weekend… Jason, what’s your opinion on this stuff that Jason Cox is pumping? When I saw the sales letter I nearly choked. And I am not sure which I like better… this dude’s testimonial — or his skater punk picture! Yo my…

Winning the Google AdSense War

I was skimming my friend Willie Crawford’s Marketing Insights Blog and came across this well written article on making money with Google Adsense. Willie is different than many of the marketers out there because he departs from all the auto-rss crap that so many ding-dings use. I encourage you to look at what Willie is…

Hacker Teaches Click Fraud At Conference!

I received a frightening email from one of my readers today following my newsletter titled: “The Great Google Meltdown”. Phil writes… I expected to see this story break soon. Two weeks ago, I attended Defcon 13 in Las Vegas. If you dont know Defcon is a annual hacker conference that is held the weekend after…

Google Screws Click Fraud Victims

Are you using Google Adwords? Are you in a competitive niche? Are you using a daily limit? If so you may want to know that Google is being nailed with a class-action lawsuit by advertisers. The suit alleges that Google charged in excess of advertisers set daily limit — and would not reimburse companies that…