Category Archives: Blogging Tips

Why Hide The Dates Of Blog Posts?

I am sure you have noticed, but I hide the dates of my blog posts. Why? Because it helps create the perception of  “evergreen content”.  I want readers to explore the site and dig deep in the archives.  Few people do, when the see that a post was written 3 years ago — and yet…

How To Increase The Amount Of Time Readers Visit Your Blog

Jakob Nielsen is reporting that it is better to have summaries of your posts than full blog entries. Why? Because it increases ‘stickiness’. If a visitor’s interest isn’t captured quickly, then chances are that they are gone.  Summaries increase the likelihood that a visitor finds something interesting.  Jakob’s offers eye-tracking charts as proof…

Knowledge Is Leverage

I am often asked, “How did you learn all this stuff? How did you move from offline to online marketing so fast?” Here is my answer: Use the knowledge of others as leverage. 1. Sign-up for the ezines of the Internets top marketers and brightest minds. Here are some of the ezines, and mailing lists…