Category Archives: Copywriting

Beware The Marketing Buzzards!

Here is a fact… Online sales letters are dying a painful death — and they are taking a few marketers with them. Last night I was reading Michel Fortin’s white paper on the “Death Of The Salesletter” for the third time. And I know he is right. Long, scrolling copy is dying. Prospects aren’t reading…

I’m Studying Evil…

I would like to share with you a copywriting technique… “The art of copywriting lies in understanding the emotional hot buttons of your prospects and finding, through the applied knowledge of persuasion and influence, the way to gain attention and get them to take specific action. The fact that the boys on Madison Avenue do…

These Copywriters May Be Nuts!

I am not exactly sure who came up with thsi hairbrained idea, but if you own a ebook that you are selling on Clickbank then this could be your lucky day. It seems some copywriter(s) are willing to re-write your sales letters and create autoresponder messages for you — and all as part of some…

A Lesson In The Power Of Social Proof

Marketing Chick uses her son Joshua to illustrate the power of social proof in marketing and in copywriting.

Creating Word Pictures With Your Copy

Another great article on copywriting from Michel Fortin. This time it is about creating word pictures… that pulls money out of pockets.

Subtle Differences In Headlines Matter

Marketing Chick, Carmen Maranon shares a great lesson concerning headlines, that results in a better conversion rate… [URL: MarketingChick.com :: It Ain’t All About The *Words* In Your Headline ]

Michel Fortin’s Copywriting Tidbits

Michel Fortin was a featured speaker at the Big Seminar here in Atlanta. I didn’t go, but I have been reading the comments and blogs that have been discussing what went on. Here is a great post from Marc Quarles. Some of the things discussed… …you may be familar with AIDA – attention, interest, desire,…

John Reese Predicts End Of Long Web Copy

John Reese has tipped his hand as to some recent (and startling) test results regarding webcopy… I’ve been testing some new stuff that’s very exciting. I’m not ready to let the cat out of the bag yet, but if my findings are consistent, the sales letter site as we currently know it will become extinct….

The Biggest “No Brainer” in History!

I just got some hate mail from Michel Fortin. He pointed out that I was screwing you over– and you know what? He is damn well right! I don’t know what I was thinking, but I failed to tell everyone about his recent interviews of Gary Halbert and John Carlton. Count them… #1: Gary “The…

Benefit Within A Benefit…

John Reese brought up a good point in his blog the other day in regards to writing benefit-laden copy. One of the greatest copywriters on the planet, John Carlton, teaches a very powerful concept… he calls it the “benefit within the benefit”. And John Reese goes on to explain it like this… …if you sell…