Category Archives: Copywriting

Copywriting Tips Ezine

Last year, I began taking a copywriting course through AWAI. American Writers and Artists Institute (AWAI) is a copywriting school started by the famous Bill Bonner of Agora Publishing. Which Bonner created to fill the ranks of his company with the best copywriters in the world. The idea being that he would sell the course,…

The Iraq Secret

Gary Halbert has just released a new edition of his newsletter. Every issue should be in your swipe file. This edition is a sales letter wanting you to buy a $2700 info-product. A masterpiece sales letter… [URL: The Gary Halbert Letter — “The Iraqi Secret” ]

My CopyWriting Course Arrives

A few months ago, Allen Says recommended taking a copywriting course so I signed up a few weeks ago. (I asked Gary Halbert about the course and he responded that he had no idea if it was a good course or not.) The first lesson and bonus arrived in the mail today. It is a…

Put Your Money Where Your Mouth Is Guru

Seth Godin made a stupid comment concerning Armand Morin’s Audio Generator sales page. Debbie Weil sent me a note about AudioGenerator. It’s a neat idea (see my post on this) but I have to tell you, the site totally put me off. The co-founder of the company is using every single direct mail/direct marketing trick…

You Have One Choice: Test or Die!

Ted Nicholas is someone that I look up to. Of course he is a fellow Marine! Ted Nicholas says that the one skill that a direct marketer must master is TESTING. And I quote: “You can’t succeed as a direct marketer unless you learn how to test.” Internet marketers *are* direct marketers — and you…