Category Archives: Email Marketing

Increasing Your Email Open Rate

You could have the greatest auto-responder service in the world, but if your emails are not being opened by your prospects, you are sunk! Here is a great article on increasing your open rate. (Link is courtesy of Jeff Smith. Sign-up for his awesome newsletter over at Higher Trust Marketing!) [URL: Opt-In News — “Increase…

Dada Mail Software Released

Back in the old days — before the advent of auto-responders, we used mailing list managers for our ezines. Dada Mail is one of the top programs for discussion lists (as they are called) and they just released a new version. Yes, it is FREE. Dada Mail – Features

DoubleClick’s Email Trend Report (Q2 2004)

Here are some baseline statistics you should be using to compare vs your own metrics… [URL: DoubleClick — “Email Trend Report Q2 2004″ ]

Matt Furey’s Knockout Email

One of my favorite marketers is Matt Furey of Knockout Marketing. Matt is a fellow disciple of Dan Kennedy and is an expert in grappling, wrestling and kung-fu. When you check out his website you will find a ton of products that have absolutely nothing to do with making money on the Internet and that…

Department of Justice Arrests Internet Marketers For Spam

Good article on insuring you’re compliant with the CAN-SPAM Act… The U.S. Department of Justice (DOJ) recently announced it has arrested and indicted dozens of spammers, Internet fraudsters, and online pirates in the largest CAN-SPAM crackdown to date. Online marketers and e-mail service providers are scrambling to revisit their policies and practices to determine just…

Spamhaus Project

I am not convinced that legislation is the answer for SPAM. Why? Well, because a law written by Senator Schumer (NY-d) doesn’t mean shit to a Nigerian penis pump salesman. US laws are not enforceable in other countries. That means that economic pressure, and technology are the only answers. Most anti-SPAM groups disgust me. They…

Don’t Be Shy Ever Again — Enlarge Your Penis!

I didn’t make that headline up. I received an email bearing that subject line this morning. The sender was a gentleman named Caleb — and looking at the IP address, he hails from Peshwar, Pakistan. Why did a man with a princely name from Peshwar, Pakistan try and push a penis pump product upon me?…

Wisdom: Cleaning You List

I wanted to share with you an email from Marcia Yudkin to the I-Sales discussion list I belong to through MarketingWonk.com There are two other factors in the issue of whether or not you should drop non-buying customers from your affiliate or subscriber list that may have not come up yet in this discussion. 1)Advocates…

The New World Order

No shit Sherlock! EU ministers are blaming the US Constitution because their residents are still being innundated with SPAM. It seems that American spammers are not complying with the EU law — and the EU is pissed that our Constitution prevents them from prosecuting our citizens. As I said in an earlier post you can’t…

Don’t Blame Your Readers!

This article pissed me off. Email and ezine marketers are whining about low open rates. Well I can tell you — instead of whining they need to fix the problem! There is nothing wrong with open rates — as evidenced here: As you can see my open rates are well over 100% on one of…