Category Archives: Sales Psychology

The Cowboy Poet And His Theme

I am die-hard NPR (National Public Radio) supporter. I know that they are a left-leaning as they come, but I am no dummy and I am able to figure out the issues for myself without the help of Fox News or Sean Hannity. Why do I listen to NPR? I like exploring the news, rather…

Twisting Their Emotions

I admit it. I have no problem twisting and manipulating your emotions. Do you remember the Y2K scare? Well my very first website, sold survival supplies to panicked Americans, Canadians and Brits. And I made a killing. This is how it worked: I would find a series of stories that addressed a current “problem” in…

The Effects of Color On Branding

Here is an interesting article on how color and design can be used to create brand. I have known for a while that color can affect moods and consequently “buying habits” — but I never thought of it in the context of branding. The only person that comes close to this idea is Armand Morin,…

Claudette Sells Survival Supplies

I received two important emails today. First I received an email from Roy H. Williams this morning. He is known as the “The Wizards of Ads” and is easily one of the greatest copywriters that has ever lived. On par with Joe Vitale and Robert Collier in my opinion — but Roy’s specialty is radio…