Category Archives: Strategy

Silver Rule of Marketing

I am sure you have heard of the Golden Rule. How about the Silver Rule of Marketing? It is better to get THEM (the prospects) to come to YOU, than for YOU to go to THEM. Of course that is true. When you have to go cold-calling you have serious marketing problems. It is extremely…

I’m Studying Evil…

I would like to share with you a copywriting technique… “The art of copywriting lies in understanding the emotional hot buttons of your prospects and finding, through the applied knowledge of persuasion and influence, the way to gain attention and get them to take specific action. The fact that the boys on Madison Avenue do…

Building A Network Of Blogs

Want a simple formula for millions? Just pay attention to what Paul Short is doing over at BlogLogic.net. Jason Calacanis (Weblogs Inc.) and Nick Denton (Gawker Media) did the same thing. Jason just sold his network to AOL for a reported $25 million. Nick Denton is holding on to his network (which is what I…

Wildly Profitable Podcasting!

Knowing how to create a red-hot podcast is the same as having your own illegal printing press. Both will produce buckets of cash on demand — and with little effort! Need proof? If so, count yourself as normal. The Internet is full of scams and bullshit artists. Here is a screenshot from my payment processor…

I Don’t Give A Rat’s Ass…

The other day was somewhat of a email marketing disaster. Remember the subject line of yesterday’s email? “Spank Me! Bite Me! Pull My Hair!” Well AOL was NOT pleased. =) It seems that scores of people read that subject line and hit the “This is SPAM button” without noting who sent it. They automatically assumed…

Google Bankrolls The Third World

Here is something I never really considered… I don’t bother with Google Adsense because the amount of money I make in relation to other revenue streams is extremely paltry. But for bloggers in the Third World, Adsense can put a lot of food on the table. Because AdSense earnings can vary widely depending on a…

Tips For Naming Your Blog

Here are some good tips for choosing a domain name for your blog.

Blogs Vs. “Name Squeeze” Pages

Heads-up. Both Jeremy Markum and I have tested the effectiveness of sending traffic to a blog vs. a namequeeze/landing/opt-in page. And the results for both of us — have caused us to DROP the whole idea of a required opt-in. I have 23.6% more optins when I send them to my blog vs. a opt-in…

Secrets Of The A-Listers: Short Entries

I have been meaning to talk about some of the technical aspects of blogging for quit some time. In fact, this entry has been sitting in draft for quite a while — and today I decided to polish it off a bit and get it to you. Last year a geek did some research on…

The Essence Of Successful Proposals

I enjoyed an article over at Early to Rise about creating a successful proposal. 1. Clearly state what you will do. 2. Clearly state how long it will take. 3. Clearly state how much it will cost. 4. Deliver as promised. Simple but highly effective.