Category Archives: Swipe File

Rare And Hard to Find Vintage Ads

I found this site last night. It contains vintage magazine ads dating all the way back to the 1920′s! [URL: RareAds.com — The largest collection of rare and hard to find vintage magazine ads on the internet ]

Stealing From One Of Cory’s Students

Paul Jerard was one of Cory Rudl’s star students and has an online yoga instructor certification course that he humps for $497. And there are a couple of ideas that you may want to steal from him. 1. This awesome teaser to pull people into his list: (If you haven’t already, you should download this…

An A/B Split In Action

If you are interested to see an A/B split in action… I received an email from Mike Masterson detailing Mike Litman’s newest product. And when I visited the site, I noted the test going on. I thought you would like to see the different versions as they work to the “perfect” copy. [URL: Mike Litman…

Yanik’s Secret Service

Yanik Silver, my fellow Dan Kennedy Inner-Circle member has announced a new seminar. I am thinking about going, but what I REALLY want to bring it to your attention is the sales letter! Yanik has the best sales letters. I am always putting them in my swipe file. And so should you! I recommend saving…

Swipe File — E-course Landing Page

I spied this landing page today, and thought that it had many good elements. Am I saying that this is THE landing page to use? No. Only testing and tracking can say that — but it is a nice place to start — so it is going in the swipe file. [URL: New $197 E-Course…

Britney Spears Uses Hypnotic Marketing

I love this press release written by Joe Vitale promoting his latest webcast and products. Pop-singer Britney Spears may be using forbidden “Hypnotic Selling” methods in her TV commercial promoting her new fragrance, “Curious”, claims marketing expert Dr. Joe Vitale. It belongs in your swipe file! [URL: PR WEB — “Britney Spears Caught Using Hypnotic…

Great Sales Copy

I love Matt Furey’s ad copy. I need to find out if he is farming out his copywriting or not. I know that Matt went to the AWAI Copywriters Bootcamp, so I am assuming he did it himself. Regardless, the ads should be in your swipe file. Use this link to look at the ads…

Preying Off of Oil Fears

Last year, Allen Says recommended that I start studying the sales copy coming out of Agora Publishing — the $22 million dollar direct-marketing company owned by William “Bill” Bonner. That was a turning point for me. I immediately began studying the masters like Gary Halbert, Michael Masterson and Robert Bly. During the study of the…

You Only Get One Chance To Make A First Impression

I was just reading (again) Scientific Advertising By Claude Hopkins and just noted something that I had missed on prior occasions. In Chapter 8 “Tell Your Full Story” he said: People are not apt to read successive advertisements on any single line. No more than you read a news item twice, or a story. In…

Swipe File — “The Writer’s Life”

Allen Says turned me onto this company. It’s called Agora Publishing and is the brain child of William Bonner — one of the greatest infopreneurs and copywriters alive. Take a look at this sales letter. It’s brilliant — and was written by a lady that lives a few miles from me. Her name is Krista…