Category Archives: Swipe File

Can Profanity Improve Credibility?

Jack Humphrey a colleague from the the Warrior Forums shared a sales letter: The Gary Halbert Letter This letter is different because it uses profanity — and I think it adds to the credibility of the writer. He is believable. Why? Well, I think it is because 95% of us swear like sailors. It’s easy…

Building A Killer Sales Letter!

Building A “Killer Sales Letter!” I have been working hard all morning on a sales letter. There are three critical things in an online business: 1. You must generate traffic. 2. You must convert traffic to leads or buyers. 3. You must have a great product. That really is the foundation of all Internet-based marketing….