Category Archives: Uncategorized

The Yanik/Edwards Copywriting Teleseminar

Just in case you missed this seminar. I have it burned to CD and in my car already. In today’s AM newsletter I will be talking about this seminar in detail… [URL: Jim Edwards Interviews Yanik Silver on Copywriting Secrets ]

In Search Of The Perfect Split-Test

Michel Fortin answers the question: how many actions should you be looking at for each split-test? That’s an interesting question, and one with no real answer, other than “a lot.” And there’s a specific reason why… Gary Halbert once said you need 40 actions. John Reese says 200. Personally, I like 100. You see, both…

Info-Product Idea — Card Decks

I thought this idea was kind of novel… I hadn’t thought of creating card decks as an info-product. But they would be an easy product to create content-wise. The only problem is that production costs would be significantly higher than creating other products — and perceived value would be less than $50, I would think….

UN Official Calls For Higher Taxes On Americans — To Pay For Disaster Aid

Oh sweet mother of the holy one… I am back from my much needed break — but already I feel the stress creeping back in. Did you hear about this? U.N. Undersecretary-General for Humanitarian Affairs Jan Egeland suggested that the United States and other Western nations were being “stingy” with relief funds, saying there would…

John Reese’s September Newsletter Is Out

There are only two newsletters that I announce here: Gary Halbert’s and my friend John Reese’s… You can find it here — and if you find it valuable like I do, you can sign-up for the upcoming issues using the link below. (If you don’t take advantage of the Dan Kennedy membership offer, you are…

Bloggers Catch Dan Rather With His Pants Down

By now you may have heard about the “recently discovered memos” concerning President Bush’s military service during the Vietnam era. The memos were released by CBS’s Dan Rather on 60 Minutes II, but there was one problem… Bloggers discovered that they were forged documents. I will let you read all the information for yourself. I…

Content Thieves Piss Me Off!

I am pissed… The other day, one of your fellow readers Pearson Brown gave me a heads up on a brewing discussion over on Phil Wiley’s forum. The discussion was on the use of Traffic Equalizer and RSS Equalizer which are used to create dumbass webpages like this one “Hurricanes on Ebay“. What makes me…

From The Archives: Marlon Sander’s Copywriting System

I was reading a thread over at the Warrior Forum on copywriting and Marlon Sanders chimed in with some tips. I want to point you to an entry from my archives titled: Building A “Killer Sales Letter!”. The entry points to an ancient article by Marlon title: “How to Turn Your Web Site Into An…

Audio Lesson — How to Create Buzz (Part 1)

Despite what so called “experts” will have you think, buzz can be created. Just ask these two… Entertainers are experts at creating buzz. And it all may have started with PT Barnum the famed sideshow man. In 1842 Barnum announced to the world that he had acquired a mermaid. A mermaid that had been discovered…

Anti-Spammers Going Too Far

Some of the anti-spammers have gone of the deep end. Including this nut, that wants to create a spam filter that automatically initiates a DoS (Denial of Service) attack, whenever it encounters what it believes to be spam! [URL: Wired News: Spam Wars: Filters Strike Back ]