Category Archives: Writing Content

Why Hide The Dates Of Blog Posts?

I am sure you have noticed, but I hide the dates of my blog posts. Why? Because it helps create the perception of  “evergreen content”.  I want readers to explore the site and dig deep in the archives.  Few people do, when the see that a post was written 3 years ago — and yet…

How To Write Magnetic Content!

There are two schools of thought on blogging…

Write lots of short and sweet posts like Instapundit — or…

Write one or two long posts a day.

One of these schools of thought stomps the shit out of the other.

The Long Tail Of Small Sales

I was reading Mike Masterson’s blog entry on the book “The Long Tail: Why the Future of Business Is Selling Less of More” — where Mike noted… Whereas in the last 100 years businesses have been looking for hits to provide profits, an increasingly large share of profits are coming from the “long tail” –…

8 Steps To Attracting Readers

Here is a good blog entry on attracting regular readers. Commenting on other people’s blogs… linking… and WRITING regularly are the most important. Many bloggers STILL don’t get that you need to build a list of readers. A newsletter or ezine pulls readers back.

Writing Hot Articles To Pull In Traffic

I love Ben Settle. Not in a Mark Foley sort of way, but as a smart marketer. As I was reading a blog entry on coming up with powerful headlines, I realized that the exact same method he uses to find powerful headlines, could be used to find content topics to write about… Topics that…

Self-Sabotage And Writing

Here is a good article on how negative thinking sabotages your writing. This article would have been better as a positive piece i.e. turn the 5 negatives into 12 positives and then named the article… “12 Secrets Any Writer Can Use To Explode Their Productivity and Profits!”

Lynn Terry Crosses The Line!

It seems that the Tennessee bombshell (aka: Lynn Terry) has crossed the line and begun creating far-fetched stories in order to make a buck. She has sold out — and by her own admission has been “doing it for years“. PayPerPost is a cool little service that hooks advertisers up with bloggers… All you have…

Podcasting For Business

I was reading a blog post on why business people should podcast and although the blogger does bring up some good points, I would like to improve upon it. The reasons marketers (not business people) should podcast… Publish and Flourish: Creating valuable content establishes you as an expert within your niche, allowing you to make…

Seduce Readers To Your Blog

A great blog entry on how important a great title is… The purpose of a post title is to give you some idea of what the post content is…before you go to the trouble of click/selecting it. Blog readers are busy. In a hurry. Don’t write dumb, vague post titles. Avoid writing post titles that…

Shunning Google Adwords

I have spent the week re-thinking traffic strategies. Why? Because of three new developments with Google: 1: Price Gouging As I talk about in this thread on the Seeds of Wisdom Forum, it appears that Google is price gouging. Clicks are NOT 1 cent per click. I have been unable to buy a single click…